It is almost impossible to find somebody who is not familiar what Social Media is. Almost all individuals in this planet has created an account in Facebook, Twitter, Instagram or anywhere else of their liking. Because of the number of people flocked in this platform, businesses realized that they should take advantage of the chance of getting noticed and gain from it.
Why not? The very first thing that should attract entrepreneurs is the free registration. Starting a page for whatever business you have is free. You do not have to spend anything for an account for your venture. That is the very first benefit you will get from Social Media. Starting is for free however, if you want to target a specific group, you would need to spend for it.
This is a great way to market your product or service without wasting time and money on people who will not be your customer at all. Facebook for one has their marketing package you can use and they can help you with your desired target.
Twitter allows you to scan for people with the same interest as you do and take advantage of their huge followers and get noticed. It is all in your hands and hard work.